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Marks and Spencer

Social management, paid social 

As a major British multinational retailer selling clothing, home products and food products, Marks and Spencer in Hong Kong is a mid-priced chain store. Benefited by its origin, it provides an alternative product range from local supermarkets and department stores. It has a nice brand image of quality. When it comes to social management, how do we balance between being informative and attractive?

We utilise every post format for client's need, from static photo, video, multi-photo, carousel to canvas. The most important thing is to deliver the messages well.

Besides, with specific goals (e.g. website traffic, messages or conversions), we can spend advertising budgets with layers of settings on target customers accurately.

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