Marks and Spencer

Social management, paid social 

As a major British multinational retailer selling clothing, home products and food products, Marks and Spencer in Hong Kong is a mid-priced chain store. Benefited by its origin, it provides an alternative product range from local supermarkets and department stores. It has a nice brand image of quality. When it comes to social management, how do we balance between being informative and attractive?

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We utilise every post format for client's need, from static photo, video, multi-photo, carousel to canvas. The most important thing is to deliver the messages well.

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Besides, with specific goals (e.g. website traffic, messages or conversions), we can spend advertising budgets with layers of settings on target customers accurately.