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Social management

In the gadget era, eye protection is growing in prominence - Except from ultraviolet light, blue light hurts, too. Transitions, as a market leader of photochromic lenses, is a pricey yet truly efficient brand to rely on. Seeing the increasing spending power of Generation Z, the global marketing direction starts to engage with the young generation. 

To successfully access young generation, we set up monthly themes and make good use of on-trend and engaging content. Already, Transitions has the image of quality, we hope to transform people’s perception towards this multi-functional glass brand - from simply a product to a lifestyle. 

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