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Transitions

Social management

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In the gadget era, eye protection is growing in prominence - Except from ultraviolet light, blue light hurts, too. Transitions, as a market leader of photochromic lenses, is a pricey yet truly efficient brand to rely on. Seeing the increasing spending power of Generation Z, the global marketing direction starts to engage with the young generation. 

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To successfully access young generation, we set up monthly themes and make good use of on-trend and engaging content. Already, Transitions has the image of quality, we hope to transform people’s perception towards this multi-functional glass brand - from simply a product to a lifestyle. 

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