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Sun Hung Kai Properties
Integrated marketing
To arrange a grand launch of a new shopping mall - V Walk, we help SHK with the whole marketing campaign - from creative idea, media planning and social management.
Social strategy
Aiming to create a new character which can represent the brand, we welcome the birth of 小V, a lovely young girl, similar to the image of V Walk. 小V is our host in the page to interact with our target audience.
Media planning
To access all possible customers, we need both online and offline placements. V Walk locates above Nam Cheong station and advertisement on MTR is necessary. Ads on Facebook pages can also reach our target customers.
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